Sometimes a brand advocate’s voice can be more powerful and genuine than the brand’s voice itself. Together with [author name], let’s take a closer look at brand advocacy to understand how everything works and what we can do about it.

It’s been an undecided month in terms of weather, but full of exciting plans and projects. One of them in particular is the partnership for growth and development we embarked on alongside Rofintech, the Romanian fintech association.

Many common themes in capitalism tend to oversimplify complicated issues and unfairly place the burden on individuals. Let's take a break from the vortex of saving everything ourselves, and reflect on a story much bigger than ourselves.

“Back to school” is not just a catchy line for all promo campaigns launched when children, youngsters and students start another year of learning. It’s also the period when people are back at their jobs after a well-deserved vacation.

It's an unpalatable truth, but we all have toxic traits; we all wave red flags. It's woven into the fabric of our humanity, often manifesting as unconscious biases.

When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

No matter how “in” a tool is or how spread its usage, never start your communication plan with the tool but with your brand’s needs.

If you want to know what Advertising's gonna look like in the future, look no further! To make sure I have the right answer, I've asked someone way smarter than me (and maybe even you!): Artificial Intelligence!

The month of slow projects and overpriced vacations. Which is not necessarily a bad thing. Sometimes when the pace is slowing down, we get a chance to think harder.