Dreamers. Makers. Troublemakers
Perception Engineering™ | Projects | People | Philosophy | News
TEAM
Your very own team of changemakers, who will help you reinvent your company
A handful of people from all over the world, an experienced, ambitious, and creative gang. We love a challenge. And BBQs. And dogs.
DREAMERS. MAKERS. TROUBLEMAKERS.
They will be managing your projects. Great folks, you’ll love them.
Andy Daniluc
Creative Director & Partner | Heraldist Worldwide
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt. Andy masters the art of helping tech companies tell their product story in a way that makes people fall in love with the brand.
Mirela Angelescu
Managing Director & Partner | Heraldist Worldwide
Former strategy director at Saatchi & Saatchi, as well as Head of Communication for Coca Cola Russia and Managing Director at DDB Bucharest
Alice Fischer
Business Director & Partner | Heraldist Worldwide
Alice doesn’t talk much. She compensates by being the quiet mastermind behind Heraldist’s love story with tech companies. Her superpower is mixing the right methodologies and skills, to help tech companies win. She managed marketing for tech companies in the Valley, Europe & beyond.
Teodora Turcu
Senior Brand Strategist | Heraldist Worldwide
Teo is specialized in working with tech companies. She masters the “Perception Engineering™” methodology, designed to help tech companies manage holistically how users perceive them. An inquisitive mind, her bold questions are the best tool for building solutions that can help you reinvent your business.
Dany Serrano
Pubilc Relations Director | Heraldist Worldwide
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
S-P O’Mahony
Business Development | Heraldist London
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Elena Hurjui
Strategy Director | Heraldist Co-founder & CEO
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Adrian Docea
Innovation Director | Heraldist Co-founder
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Meet the Brotherhood
Business & Strategy
(alphabetically)
Adrian Docea
Innovation Director | Heraldist Cofounder
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Alice Fischer
Business Director & Partner | Heraldist Worldwide
Alice doesn’t talk much. She compensates by being the quiet mastermind behind Heraldist’s love story with tech companies. Her superpower is mixing the right methodologies and skills, to help tech companies win. She managed marketing for tech companies in the Valley, Europe & beyond.
Elena Hurjui
Strategy Director | Heraldist Co-founder & CEO
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Guilherme Fernandes
Product Innovation | Heraldist Worldwide
Gui lived in Lisbon, Prague, Valladolid. Making geography irrelevant since he was a kid. He tried 100 things. He sold perfumes. He coordinated air show events. He’s been an Assistant Professor in the Lisbon Business School ISCAL. Now, Gui is managing some of the most important innovation projects incubated by Heraldist and writing the future.
Manuela Dospina
Brand Strategist | Heraldist Worldwide
With an extensive knowledge of the current consumer climate, she always does her homework, and she does it very well. Our very own expert in ‘trending now’
Nefertiti Angelica Strong
Business Development | Heraldist München
Quickly finding innovative solutions and creating memorable experiences for clients. While re-creating magical artistic environments for 20 yrs, Nefertiti has amplified branded messages & continues to work in the US and internationally, as a sought after director.
S-P O’Mahony
Business Development | Heraldist London
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Teodora Turcu
Senior Brand Strategist | Heraldist Worldwide
Teo is specialized in working with tech companies. She masters the “Perception Engineering™” methodology, designed to help tech companies manage holistically how users perceive them. An inquisitive mind, her bold questions are the best tool for building solutions that can help you reinvent your business.
Management & Operations
(alphabetically)
Adrian Ghite
Public Relations Manager | Heraldist Cluj
Proactive and adaptive, with strong organizational skills coupled with solid knowledge of the marketplace and trends
Brindusa Inocan
Senior Project Manager | Heraldist Worldwide
A visual storyteller with a knack for getting things done, with a focus on digital and video production, she makes sure that every idea gets the treatment it deserves, and every client gets what more than they expect
Claudia Szanto
Managing Partner | Heraldist Public Relations Cluj
Previously in management roles in PR agencies across Europe: Saatchi & Saatchi, Grey, Y&R, and Ogilvy PR, winning several international PR awards
Cristian Bala
Office Manager | Heraldist
With plenty of experience in client services to back him up, he’s the one looking after all of us here in the Heraldist house (dogs included). And we couldn’t ask for a better person to do that
Dana Banciu
Senior Marketing Consultant | Heraldist Cluj
Previously, Dana served as senior Shopper Marketing expert in Coca-Cola Hellenic, and Brand Development Manager in Colgate Palmolive. Strong expertize in marketing activations and brand strategy.
Dany Serrano
Public Relations Director | Heraldist Worldwide
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
Elena Dobre
Performance Marketing Expert | Heraldist & Wondermarks Worldwide
Former Digital Marketing Strategist at Google Europe in Dublin, Elena is now heading Heraldist's performance marketing campaigns. Experienced public speaker, spoke at Google talks across the continent
Felix Banciu
Senior Business Development | Heraldist Cluj
14 years of experience as business development & retail expert in FMCG multinationals. such as Mars Inc. and Colgate Palmolive. Strong expertise in developing innovative and sustainable business models.
Linda Petrusca
Operations Management | Heraldist Cluj
Linda has more than 10 years of experience as a legal adviser. She is in charge of operations for a variety of legal, accounting and administrative projects.
Mirela Angelescu
Managing Director & Partner | Heraldist & Wondermarks Bucharest
Former strategy director at Saatchi & Saatchi, as well as Head of Communication for Coca Cola Russia and Managing Director at DDB Bucharest
Smaranda Rotaru
Senior Project Manager | Heraldist Cluj
A specialist at developing and managing campaigns of any scale, she’s the one who gives the go-ahead to a lot of Heraldist projects. Deeply involved in the process, she’s on it from day one
Creative & Tech
(alphabetically)
Adriana Luca
Copywriter | Heraldist Worldwide
Experienced in working on a varied range of projects and clients, she adapts surprisingly easy to the requirements of any brief, while maintaining a strong personal style
Ainhoa Morales
Art Director | Heraldist Worldwide
Ainhoa began her artistic journey in Basque country, where she graduated in Arts. Her relocation to Transylvania turned her into an art director with a very strong focus on illustration.
Andras Ferencz
Senior Programmer | Heraldist Worldwide
Andras started his career with an internship at Facebook in California and he managed to build his own digital company before he was 23.
Andy Daniluc
Creative Director & Partner | Heraldist Worldwide
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt.
Marius Pop
Copywriter | Heraldist Worldwide
The Agency's Wordsmith. The guy for coming up with catchy, funny lines, Marius is our very own natural storyteller.
Andrey Baydin
Copywriter | Heraldist Worldwide
Hailing from Moscow and graduating in Copywriting, Andrey has been working in his small family business for many years, eventually heading the company, all the while cutting his creative teeth in the music industry.
Matei Plesa
Videomaker | Managing Partner | Heraldist Some Dudes
An eye for telling visually compelling stories, working on projects for brands such as IKEA, Mercedes-Benz, Airbnb, UBER, SAB Miller and Universal Music. He is the co-founder and head of the agency's internal video production studios
Ruth Enyedi
Art Director | Heraldist & Wondermarks Worldwide
With a disruptive style and a love for everything underground, she’s a specialist at developing unique look-and-feels for campaigns, brand identities, and even, in her spare time, music-related events
Ruxandra Dragan
Copywriter | Heraldist & Wondermarks Worldwide
Our Edinburgh-based copywriter can make words dance and ideas stick. She can create international campaigns that make people fall in love with brands.
Saskia Nathalie Betz
Photographer | Heraldist & Wondermarks München
With 15 years of experience, her portraits are remarkable for capturing the essential humanity and vulnerability. Saskia’s eyes are trained with surreal, artistic, provocative picture images for fashion & advertisement & international brands.
Stefan Pop
Art Director | Heraldist & Wondermarks Worldwide
Talent, skill and natural flair when it comes to visual communication, he’s the perfect fit for the Heraldist mindset.
Zoran Zeerowski
Art Director & Senior Brand Designer | Heraldist & Wondermarks Worldwide
Expert in branding, flawlessly taking projects from concept all the way to execution. An inquisitive mind, he’s always on the lookout for what’s new and interesting in the field of design
Dreamers. Makers. Troublemakers
Hopes and dreams and people. Dogs and cats and barbecues.
One big house and plenty of different homes.
30 something people from 30 something places on 3 continents.
One big heart and a whole lot of brain.
We are Heraldist. We are rebels with a cause.
A team that feels like a family. A company that feels like home.
We work hard, but we party hard too (in a very chill and introverted way)
We make creative things that make sense. Things with a purpose.
We want to make this world 1% better through creativity.
And help you change the world for the better.
OMG! You got all the way down here!
Read more about our philosophy as clearly you’ve got some time on your hands.
Heraldist - Born In Berlin
Just like the currywurst
Heraldist project was founded years ago by Adrian Docea & Elena Hurjui
in this little cafe in Schöneberg, Berlin. Today we’re more than 30. No, that’s not Larry David.
Two people, with about a decade of corporate experience, exhausted but happy, barely any money and a big dream: to build a different kind of creative brotherhood.
Inselgarten on Spree, a place where many plans for the new Heraldist were created; and many Fritz colas were drank.
Elena was bringing in her experience leading Coca-Cola’s international projects, a talent for bringing the best out of people, and the belief that creativity can heal our world.
Adrian was bringing in his experience as an ex-BBDO Director of Strategy, a low tolerance for bullshit and the facial hairstyle of your uncle Bob.
Sometimes big ideas need bigger spaces: Heinrich-Lassen-Park in Berlin was one of those places where the first ideas were born.
Don’t be a stranger.
We’d love to meet you. For a general inquiry, drop us a note at office@heraldist.com For a specific one, contact one of our unit heads below.
Elena Hurjui
Co-founder, CEO
Strategy
Adrian Docea
Co-founder
Innovation
Alice Fischer
Partner
Business Development
Andy Daniluc
Partner
Creative Direction
S-P O’Mahony
COO
Partnerships
SAY HELLO
We’re happy to answer any question you might have. Drop us an email at office@heraldist.com or use the form to send us a message.