Dreamers. Makers. Troublemakers
Perception Engineering™ | Projects | People | Philosophy
San Francisco | London | Berlin | München | More
PROJECT
The Informal School Of Technology: There Is A Line Of Code
CATEGORY
Campaign, Startup
CONTEXT
The Informal School of Technology is preparing people who don’t have a background in computer science, to work as programmers.
Heraldist & Wondermarks was contracted to create a campaign that would recruit more students for the school.
IDEA
The school was looking for people who were both passionate to learn how to code, and were interested to know how their work could make a difference.
”There is a line of code” shows potential students how code is more than just code, it makes the world go round.
EXECUTION
The campaign ran both online and outdoor. Simple executions, with interesting twists, that made people curious about the school.
