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CONTEXT
When you think about a charming and lovely project, the first thing that comes to mind aren’t necessarily numbers and stats and data and market fluctuations and automatization.
But the new AI-for was doing exactly that. Let’s say you have your own small fashion brand, selling t-shirts. How do you know exactly how to price each item in a competitive manner?
IDEA
AI-for, was analyzing data about the price of thousands of fashion items similar to yours, so you can easily decide your pricing strategy. Very useful, but not a benefit that is easy to explain to your clients in a single sentence.
We worked on how the app is presented, both on the website and in a presentation video.
EXECUTION
Brand messaging, storytelling, tone of voice and animation, we made sure everything was covered to tell the lovely story of what is basically computers taking over in the future.
But we’re not worried, we’ll still be creating charming stories then too.
