Imerando App: Dating Is A Game

CLIENT

Fortech

Transylvania, Romania

CATEGORY

Branding, UI/UX, Campaign, Startup

CONTEXT

Dating is not a new thing. We’ve been doing it, in one form or another, for quite a while now. Couple millennia probably.

But dating in the digital world… Well, that’s a whole ‘nother story. Memes, gifs, seen messages, and a lot of lag. The internet can be our greatest friend and our biggest foe.

That’s why Imerando was created: to take dating back where it should be: face to face, in real life.

IDEA

“Dating is a game, let’s play!”. This was the concept created by Heraldist & Wondermarks for the new dating app that wants to revolutionize dating.

Dating can be stressful. And it takes place mostly online. But what if we combined Tinder & Pokemon Go, in a new original dating app concept?

A new idea, that transforms the whole dating experience into a game, where you don’t just match people but you need to find them. And the whole city becomes your playground. What an innovative idea!

EXECUTION

Heraldist & Wondermarks created everything, from the original concept, to brand strategy research, UI/UX design, and an entire marketing campaign, meant to bring dating back where it belongs: in real life.