When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.

If you're thinking of getting a logo for your business, let me tell you, a $5 logo just won't cut it. Sure, it might seem like a steal, but trust me, it's more like a highway robbery!

It’s hard to admit you’re bad at something. It’s like admitting you like pineapple on your pizza. You just don’t want to face those judging eyes staring at you.

As a startup agency, we are constantly discovering exciting new clients who operate in even more exciting tech areas. However, we have not forgotten our roots. Today, we open our soul and portfolio to present you 3 Romanian startups and 3 projects that we were thrilled to work on.

Some people are excited about summer because they get to go on holiday, get a tan, get to enjoy a cold beer in the sun – you know, the usual summer vibes stuff. We at Heraldist are excited because we get to work with great ideas and great startups – defining their Product Value Proposition and doing their rebranding in the process as well.

A way to pay that supports the community may seem utopic, especially when payments are associated with “giving”, never with “receiving”. And it’s not surprising at all that payments tend to have a negative resonance when we think about the fact that transactions are no longer just a simple way to exchange value, but rather a way to tax value. Whether you pay or you get paid, you are charged for every transaction by a “middle man” who asks for his share. WayPay hits the market with a product that eliminates the intermediaries from the transactional process. And by also eliminating the taxes they required, it contributes to the emergence of a phenomenon with a strong, positive impact upon the community.

As a Startup Agency we are always helping entrepreneurs develop their ideas and brands in a way that sets them apart in this highly competitive and forever changing market. Which is why the definition of value proposition became one of the most valuable services in the Agency. This is the key to getting an idea off the ground and into the hearts and minds of the customer.

If we had a penny for every time we worked on a nice campaign or idea, well... we’d be running an ad agency in the heart of Transylvania. 👀 And, luckily, October did not disappoint in the ‘nice campaign or idea’ department.

How come it’s already August we don’t really know. Sometimes it feels like it has been the longest year in the history of years.