It’s hard to admit you’re bad at something. It’s like admitting you like pineapple on your pizza. You just don’t want to face those judging eyes staring at you.

An #opinionpiece by Mirela Hincu Angelescu, always on the look to reconcile two different parts of advertising.

A short and sharp opinion piece about the cliff that rocked boat mid 2022.

Elena Hurjui shares some personal thoughts about the year that we just left behind and some much-needed inspiration for 2023.

How much can beauty impact design? Discover Ainhoa Morales's thoughts on transformational beauty that brings value and functionality to entire spaces

What is it about humor that makes us enjoy it so much? How come we don’t enjoy the same type of humor?

Many startup founders, CEOs and CMOs try to do everything from content to research, PR to SEO, growth to branding and everything in between.

Meet Adam, the ONLY person in the world who CAN do it all.

Welcome back to 2022 - the thriving era of video content sovereignty. With TikTok’s takeover of Social Media, brands were sure to follow soon after, giving us today the opportunity to value video entertainment at a new peak.

An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

We, as advertisers, evolve together with the environment we work in. Therefore we must adapt to the new, more or less subtle trends that are emerging and setting apart the marketers of 2021 from those of 2023.

Bias is a timely subject and a buzzword for the social and political reality we all awake to in the mornings. But as with many concepts, we need to ask ourselves, are biases bad by nature or by context?

Whatever we’re doing, making plans is the most exciting part of the journey.

The Startup Founder’s Syndrome shows early signs from the very beginning. At first, they need to get involved in every little aspect of the business because they need to be in the know.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.

Getting your product to stand out is about communication. It’s also about much more: like having a plan, creating a strategy, defining your values, taking care of your image, or knowing when and how to act.

Elena Hurjui, Heraldist Co-founder, on work, ideas, and how to turn them into amazing storytelling for your company.

The love story between us and Cuneyt Büyükbezci started simple and, you could say, almost trivial: having a coffee. But a simple coffee can take you far. In this case, from Palo-Alto to Cluj.

With the entire world opening up, BBQs left, right and center, and beautiful afternoons that go hand in hand with beers and friends, we knew this summer would be a busy one for everyone. So we’ll keep it short. But sweet.

As a startup agency, we are constantly discovering exciting new clients who operate in even more exciting tech areas. However, we have not forgotten our roots. Today, we open our soul and portfolio to present you 3 Romanian startups and 3 projects that we were thrilled to work on.

Some people are excited about summer because they get to go on holiday, get a tan, get to enjoy a cold beer in the sun – you know, the usual summer vibes stuff. We at Heraldist are excited because we get to work with great ideas and great startups – defining their Product Value Proposition and doing their rebranding in the process as well.