The golden rule of advertising? Make people feel something.

Find out in the article below how to explore the emotional side of your brand.

Andy Daniluc, Heraldist's Creative Director, gives you a peek behind the scenes of our "Meet Adam" campaign to see how it came to life.

In the industry we’re working on, everything is about perception.

You shape the way people see a product or a brand.

And influence their thoughts, emotions, and actions.

Here is a sneak peek into the making of a bold creative campaign.

As a Startup Agency we are always helping entrepreneurs develop their ideas and brands in a way that sets them apart in this highly competitive and forever changing market. Which is why the definition of value proposition became one of the most valuable services in the Agency. This is the key to getting an idea off the ground and into the hearts and minds of the customer.

Now that we got that March pun out of our system, let’s chat about how the 3rd month of the year has been for us. Apart from the occasional bouts of allergy (thanks, pollen!), we’ve been just as busy as the bees that have started buzzing all around 🐝🐝🐝

Sure, this month was all about love and appreciation for our significant others, but can we take a second and appreciate how amazing this month has been?

A new year, a new opportunity to say ‘it is what it is’ every time something weird happens. But also a new opportunity to make the best of it.

If we had a penny for every time we worked on a nice campaign or idea, well... we’d be running an ad agency in the heart of Transylvania. 👀 And, luckily, October did not disappoint in the ‘nice campaign or idea’ department.

Last month has seen us be our usual proactive busy bees who always strive to make the best work they possibly can, going above and beyond to come up with great campaigns for our clients.

How come it’s already August we don’t really know. Sometimes it feels like it has been the longest year in the history of years.

Getting to July this year felt like driving with an out-of-date Google Maps: we don’t exactly know how we got here, there were some moments when we thought we’re lost, we cried in disbelief quite a few times, but we made it in the end. And while some of you might be catching up on your holidays, we’ve still been working, coming up with some great creative work.

If there’s one thing we learned in these past few months is that the human spirit will prevail (and also that time doesn’t actually mean anything 🤯 ).

A month that feels like it has and hasn’t really happened at the same time, technically an all inclusive holiday that no one really asked for. But the fact that the world almost stopped, doesn’t mean we did too.

Has it even BEEN February if you haven’t heard the word ‘love’ mentioned at least a million times? Luckily, we were too busy doing what we love to even notice 👀

In a month when everyone is busy keeping their resolutions, we’re already busy making great things.

In a month when spirits are running low, we’re on a high. And we’re pretty happy about warming up the Christmas playlists too.

With Halloween out of the way now, we’ve probably got green light to George Michaels’ ‘Last Christmas’ and Hrusca’s, well, everything. But before we get carried away by the sea of Black Friday offers, gifts and Fuego jokes, let’s remember what matters: people.

Aaaand here we are. At the end of September. What now, Green Day?

All in all, August was awesome. Great burgers and a lot of innovation. And that sounds like a plan for September too.