We use Perception Engineering not only to help start-ups grow but also to enjoy #startuplife. On that note, Heraldist's team has developed the brand strategy, brand identity, and collaterals to help launch Nordensa.

We don’t know about you, but we started the month thinking about everything we tend to overlook. A lot of beauty exists all around us, even in the most insignificant aspects of life.

With the entire world opening up, BBQs left, right and center, and beautiful afternoons that go hand in hand with beers and friends, we knew this summer would be a busy one for everyone. So we’ll keep it short. But sweet.

As a startup agency, we are constantly discovering exciting new clients who operate in even more exciting tech areas. However, we have not forgotten our roots. Today, we open our soul and portfolio to present you 3 Romanian startups and 3 projects that we were thrilled to work on.

Some people are excited about summer because they get to go on holiday, get a tan, get to enjoy a cold beer in the sun – you know, the usual summer vibes stuff. We at Heraldist are excited because we get to work with great ideas and great startups – defining their Product Value Proposition and doing their rebranding in the process as well.

A way to pay that supports the community may seem utopic, especially when payments are associated with “giving”, never with “receiving”. And it’s not surprising at all that payments tend to have a negative resonance when we think about the fact that transactions are no longer just a simple way to exchange value, but rather a way to tax value. Whether you pay or you get paid, you are charged for every transaction by a “middle man” who asks for his share. WayPay hits the market with a product that eliminates the intermediaries from the transactional process. And by also eliminating the taxes they required, it contributes to the emergence of a phenomenon with a strong, positive impact upon the community.

As a Startup Agency we are always helping entrepreneurs develop their ideas and brands in a way that sets them apart in this highly competitive and forever changing market. Which is why the definition of value proposition became one of the most valuable services in the Agency. This is the key to getting an idea off the ground and into the hearts and minds of the customer.

Now that we got that March pun out of our system, let’s chat about how the 3rd month of the year has been for us. Apart from the occasional bouts of allergy (thanks, pollen!), we’ve been just as busy as the bees that have started buzzing all around 🐝🐝🐝

Sure, this month was all about love and appreciation for our significant others, but can we take a second and appreciate how amazing this month has been?

A new year, a new opportunity to say ‘it is what it is’ every time something weird happens. But also a new opportunity to make the best of it.

Heading into the cosy month of December, when food’s aplenty, we can safely say we’ve already packed in a few… projects.

If we had a penny for every time we worked on a nice campaign or idea, well... we’d be running an ad agency in the heart of Transylvania. 👀 And, luckily, October did not disappoint in the ‘nice campaign or idea’ department.

Last month has seen us be our usual proactive busy bees who always strive to make the best work they possibly can, going above and beyond to come up with great campaigns for our clients.

How come it’s already August we don’t really know. Sometimes it feels like it has been the longest year in the history of years.

Getting to July this year felt like driving with an out-of-date Google Maps: we don’t exactly know how we got here, there were some moments when we thought we’re lost, we cried in disbelief quite a few times, but we made it in the end. And while some of you might be catching up on your holidays, we’ve still been working, coming up with some great creative work.

If there’s one thing we learned in these past few months is that the human spirit will prevail (and also that time doesn’t actually mean anything 🤯 ).

A month that feels like it has and hasn’t really happened at the same time, technically an all inclusive holiday that no one really asked for. But the fact that the world almost stopped, doesn’t mean we did too.

Has it even BEEN February if you haven’t heard the word ‘love’ mentioned at least a million times? Luckily, we were too busy doing what we love to even notice 👀

In a month when everyone is busy keeping their resolutions, we’re already busy making great things.

In a month when spirits are running low, we’re on a high. And we’re pretty happy about warming up the Christmas playlists too.